1. Remember You're Not on Your Own

Back in the late 1980s, 70% of male workers ages 58-62 were working for the same employer they had when they were 50. Today, that number has plummeted to 44%.

So you're not on your own. Most people have to find a new employer at some point when they're over 50.

2. Be Positive

Believe it or not, things are getting better. Government statistics for July 2009 show there were 83,000 fewer unemployed Americans age 55+ than there were the previous month. Be positive, don't quit looking, and you could be driving down the unemployment statistics yourself.

3. Be Confident

During your career, you acquired a huge body of skills, expertise, and experience. You know you will be a valuable asset to the employer who's interviewing you. Act that way--though obviously don't come across as arrogant.

4. Sell Yourself

Dress professionally for every interview, regardless of the sort of work on offer. And think about the skills you have. Then tell your prospective employer how you will make his or her business better. Give companies a good reason to hire you and they just may.

You could also mention last year's article in HR Magazine that reported on research by Sirota. This showed that older employees "have higher levels of engagement and enthusiasm than any other generation."

5. Acquire New Skills

One of the reasons that employers turn down older job applicants is because they think that seniors lack current skills. If you don't know how to use a computer, learn. If you do, make sure you're up to date. And, while you're at it, why not pick up a language, bookkeeping, or some other skill that a prospective employer will value?

Not only can acquiring or improving skills open up new jobs to you, but it also demonstrates a younger attitude about learning and flexibility. Lack of desire to change and learn new skills are other reasons employers give for not hiring seniors.

Check out the AARP's free WorkSearch online self-assessment service. There are free courses on offer, too.

6. Be Realistic

By all means apply for posts that reward as highly as your last job. But be prepared to lower your sights. There are plenty of younger people who've had to take less well-paid and less prestigious work. And it sure doesn't get any easier as you get older.

Don't rule out an entry-level position or even an intern post if there's nothing else on the horizon. Once you have your feet under the desk (or behind the counter, the wheel, the workbench or whatever), you'll be able to prove your real worth.