Oprah Vs. The Donald: Who Would Seniors Want To Sell Their Home?
August 22nd, 2007
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If you have to choose a real estate agent and you were age 50 and above, would it be Oprah Winfrey or Donald Trump?
When such a question was raised by ERA — a real estate network that includes more than 38,000 brokers and salespeople as well as some 3,000 offices nationwide — the results looked like this:
Oprah: 29 percent
The Donald: 21 percent
Among women, says ERA spokesman Darren Hoffman, “it was 37% for Oprah and only 16% for the Don. For the males survey, it was quite different with 28% going with Donald and only 19% selecting Oprah. When looked at geographically, the Northeast was almost a dead heat with 26% vs. 25% in favor of Oprah. When we look at the South, 30% prefer Oprah while only 20% prefer the Don.”
I suspect I would have chosen the Donald. Why? His background is in real estate, his Dad (Fred) was a builder in Queens and Trump does real estate daily. As to Oprah, having been on her show I have to say she is just terrific. If Donald wasn’t around, Oprah would be a great choice because she is smart about business.
The ERA survey also looked at some other issues. Here’s what they found:
“One out of five survey respondents plan to move in the next five years,” says ERA, “and family emerged as one of the clearest priorities for respondents when considering real estate options. Three out of four say it is important to be near their family when considering their next move. Further, when considering buying a new home, 43 percent would purchase a home to be closer to work or family, up 10 percent from last year’s survey results. For those considering an active adult community, family and friends should be nearby for 70 percent of those surveyed. For those in the market for a second or vacation home, nearly half (45 percent) would buy such a property for other family members.”
Of importance in terms of reverse mortgages, the study found that single-family homes were more popular that active adult communities. “Of the one in five thinking about moving in the next five years, 65 percent would most consider a single family home,” according to the ERA survey.
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